http://joyzagar.com/project-stories-folder daily 0.75 2020-02-06 http://joyzagar.com/case-studies/pitchfork-website-redesign daily 0.75 2022-09-08 https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546903603565-M9MRSP5N3GB0RA7VA9TE/therest-hifi2.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546804507621-VVFRUKER5SAIB48MHPKJ/design3-problem_3.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546912788991-PY7536EF8U772LJWJ2DG/screely-1546912749076.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546994912734-ZRHU188NL0KJ4RFXIAK1/traffic-2.jpg Pitchfork Redesign Check out rank2traffic.com/pitchfork.com for a deeper dive on these analytics. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546895015648-5X1WMX6FPVZ3QID026QM/albums-hifi1.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546904334932-2PY2IH0640AQHGMYR16Z/news-3.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546809280246-J3FX8DVW49G23QON713J/design1a-heros.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546907161539-URYQG8PMRYRM397AWOGX/ads-hifi-2.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546818892986-SKLXEN12SIVXIR2G4HU0/heroes-treated-2.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546990571820-S7RWRNUM8CKB33AKHJ1F/CzCm9poVEAA717H.jpg Pitchfork Redesign Speaking (and giggling) with my fellow designers at “An Evening with Pitchfork” — a special CreativeMornings Chicago event at the Museum of Broadcast Communications. 12/6/16 https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546806416454-AKUF863TD34MY7O0JZYA/design1a-problem.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546808785935-3YPU23GEMLLC7RTJ9ICJ/challenging-factor-3b.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546895903346-QVHYSBBHYT7BYFOXQ5A2/the-rest-sketch1.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546808924436-DTP3HL9BWLNYBZ1N35QG/challenging-factor-2d.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546899072258-VFC6ZSJOBS04L0J4TG4I/21_Search_Module6.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546890041905-JAQRJHQQDE0SBBQPJWJI/ads-sketches-2.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1547008739676-ASQEZ85KWXAISQG3QEPL/news-6.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546888231085-7MUA91EVMQGG0H8BIPEK/ads-research.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546814313816-UJAQN9OX1CLDGE1MQWMC/screely-1546813875926.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546814325814-CKSZF6FE009X2U5A6HFU/screely-1546813899685.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546987224634-Q3NQFE7H7G0LKE8WQQ3Q/screely-1546987143209.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1544832669326-FTQCASY0UU3PAG059DY6/Tracks_Detail_v15_01.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546907581308-4P95HOKWCTNTW6JEKN3P/screely-1546907537546.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546821306662-E5C69A2AGY7WURX33C0X/treated-sketches-1.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546808768838-4GAS1QRT5592VLP6M0V9/challenging-factor-1d.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546903809300-MK568QYX9DHU4Q8BYIVG/homepage-outcome1.png Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546820488396-CDXURTHUQ1S8X5GMW5X6/treated-sketches.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546896931978-P4HF94HSC0D3U7EW4YQO/therest-sketch3.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1546905606052-JJIG4FCI6H67DL6SAAGF/news-5.jpg Pitchfork Redesign https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1548359617617-0WMWO1ZQGHYZI45RC34D/Pitchfork_Wordmark3.png Pitchfork Redesign http://joyzagar.com/case-studies daily 0.75 2025-04-30 https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581638264035-Q3IJL3WNE5SUPAUR8CSV/Maker+Promos+2.png Work - Maker Promotions on Faire Empowered makers to drive sales through customizable promotional campaigns, and enhanced retailer discovery of these offers. Early metrics showed 60% maker adoption and increased cross-category sales, establishing a more dynamic ecosystem. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581638193224-7Q4GTARE6AR2D65RIFY6/Search+2.png Work - Search & Discovery on Faire Upgraded product discovery for retailers with an intelligent search and recommendation system that surfaced relevant makers across Faire's wholesale platform. This reduced discovery time by 35% and increased first-time purchases from new makers, supporting sustainable marketplace growth. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/b7b7d8e9-8b1a-4c5a-8ac9-9aa413d83520/JoyZagar_Catch-App-Redesign.png Work - App Strategy & Redesign Converting hesitant adopters to committed fans of Catch by helping shoppers understand the value and ease of using their Catch card for everyday purchases to easily rack up rewards at no extra cost. ↑ 50% increase in conversion ☺︎ Positive qualitative feedback Read the story https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1551642538246-23X251U98Z358RO14EU9/PMFC_Thumb1.jpg Work - PMF Chicago Directed comprehensive design strategy for Pitchfork's flagship annual festival, selling out to 60,000 attendees. Successfully bridged five teams while managing new Condé Nast stakeholders post-acquisition, demonstrating agility in maintaining deadlines despite organizational changes. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1551646626425-ADTT1DUT0EU7X6DJQR3T/Midwinter_Thumb1.jpg Work - The Inaugural Midwinter Simplifying a uniquely complex ticketing system for the inaugural wintertime 3-night festival held by Pitchfork at the Art Institute of Chicago in February 2019. Against the odds, my product design solution managed to support selling out nearly every show while upholding my creative brand direction expected by Pitchfork’s massive audience. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1551648923660-Q4GW76QW5WNDOMOXHYJR/PMFP_Thumb1.jpg Work - Pitchfork Music Festival Paris Rebranding Pitchfork’s eighth annual Paris music festival with less than two days’ notice and under new leadership, including a full suite of materials: responsive web design, social media marketing, email design, and advertising across platforms. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1551641071044-FHVT0AHRMUO33WAG5AQO/Pitchfork_Website_Thumb3.jpg Work - Pitchfork Product Redesign Led Pitchfork’s pivotal redesign, transforming “the world’s most trusted voice in music” into a monetization powerhouse. Balanced editorial excellence with commercial viability through a comprehensive design system that withstood a decade of digital evolution. ☮︎ Co-founded Pitchfork’s 1st Product Team ✶ Catalyzed Condé Nast acquisition ♛ Earned promotion to Design Director https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581638303513-0EXD0GXHY2VM1S6U3XDQ/Pre-Packs+2.png Work - Apparel Pre-Packs on Faire Spearheaded comprehensive architecture and design, laying crucial groundwork for this complex feature across Faire's platform. Orchestrated cross-functional collaboration and delivered detailed specs that positioned the marketplace to expand into a previously untapped apparel segment. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1551647111438-MUTA812S51JBAA8HQEM8/TheD_Thumb3.jpg Work - The Dissolve My first assignment upon joining Pitchfork called for a full website design of its new film-review project ‘The Dissolve’ to launch just six weeks later. ⛽︎ 0 to 1 in six weeks ☺︎ Massive adoption (almost) overnight https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/d88d2d39-52e6-4b42-b7b3-ec404a46107e/Aalto-CMA-Thumb1.png Work - Digitized CMA Enabling any buyer to request and review a listing’s most recent Comparable Market Analysis, further establishing Aalto as the only product that empowers buyers to buy their home online. ↑ 3x increase in retention ☞ Informed product strategy Story coming soon. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/712bc8f4-103c-4492-a4ef-4dab613233c1/Aalto-CMA-Thumb2.png Work - Buyer Market Analysis Providing Aalto buyers with a data-driven analysis of their home search that helps them understand the market and potential search adjustment considerations. ✧ Innovative 0 to 1 product design ☺︎ Strong user engagement Read the story https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/e05ab38a-7818-4fbe-bfa1-7070c98e1082/Tock-WineShop-Thumb1.png Work - Tock Wine Shop Led design for an innovative marketplace connecting thousands of independent wineries with millions of Tock consumers, creating new revenue streams through compelling storytelling and an optimized direct-to-consumer shopping experience. ❖ 200 SKUs went live at launch ❦ 100+ wineries waitlisted & eager to join Story coming soon. https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581732207935-HHLHLAIEJNVHPQZ27C2D/Itemized-Payouts-1.jpg Work - Itemized Payouts on Faire Clarified the complexities of Faire’s payout structure, empowering makers with itemized, easy-to-understand financial reporting, and strengthening their trust in Faire’s platform as their business partner. ↓ Eliminated ~200 CX tickets/month ☺︎ 5–7 happier Makers/day ❥ Established vital trust prior to Series D Read the story http://joyzagar.com/hello daily 1.0 2025-05-27 http://joyzagar.com/work daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582157846534-JXMLG2CJN2MO3W8P0S2Q/PMF+Paris+1.png JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581984606012-S7LCSTOKLVPADOO4TOWY/TheD_Features_021615_PBSandDocs.png JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582086546191-56IJYJ4WWEFDF7YMJBQV/Pitchfork+Website+-+Track+Detail.png JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581826601598-V3QJOOTXD656057A63UB/Pre-Packs+2.png JZ — Work Launching Apparel Pre-Packs https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582163509216-WMZT27F4BWPZXAZYRITS/Twitter_Header-1500x500_v3.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581984540257-BF4Q5NV12VEA20MEVAV2/TheD_Features_103013_Remakes.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581899705431-1DYX07NMKIK3O0FFU3NZ/Pitchfork+Website+-+Album+Review.png JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581826474744-VTUHNA6SS2JGTBC8UP03/Pre-Packs+3.png JZ — Work Itemized Payouts Read the Case Study https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581897994689-Y25GYCL0P5PNVUJW0R3U/Paris2018_1920x1080_3.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581976234370-VYSLX285IHGLB2XF4OQ0/Midwinter2019_01.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582163620811-HKNI0UVC9IM65XKTIUZ5/PMFC2015_Social_600x600-10_v1.gif JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581890027353-RNEE5UZU2ZI0WICL6QA3/PMFC+2015+1.png JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582133430741-QKN8O9M797YR1AXS44G6/image-asset.jpeg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581642376403-XD5B2TCCTVI7NOI0MZRI/Nightcap_Posters_Final-02CHI.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581641922999-RWT8N45KPFCUCX2FWHPQ/Nightcap_Posters_Final-06NOLA.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581897839601-C3W8N0G5Y0M6R4GHXFYA/Paris2018_1080x1920_Thursday.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582086788126-JVQL9QPJ2LILFV6LZS71/Newsletter_BNM_Graphic1.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581985218751-0I4DJ2ELUMXZIFNHV2O4/TheD_Podcast_022315_OscarsRecap.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582136143240-CQCYJW5PXWY27L4L947D/PMFC2017_Newsletter_0312_02.jpg JZ — Work https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1581826411429-OTBKUDP4O7EG060WR0NN/Search+2.png JZ — Work The Discovery Experience https://images.squarespace-cdn.com/content/v1/545d3f9fe4b08f1a4653ceb0/1582136000674-GYRQKQ36Q4KH7GG65ZE9/PMFC+2017+5.png JZ — Work 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