Product Design Leadership
Snapshots of my most compelling and complex work—from elegant micro-improvements to ambitious redesigns that positively changed business trajectories.
App Strategy & Redesign
Converting hesitant adopters to committed fans of Catch by helping shoppers understand the value and ease of using their Catch card for everyday purchases to easily rack up rewards at no extra cost.
↑ 50% increase in conversion
☺︎ Positive qualitative feedback
Buyer Market Analysis
Providing Aalto buyers with a data-driven analysis of their home search that helps them understand the market and potential search adjustment considerations.
✧ Innovative 0 to 1 product design
☺︎ Strong user engagement
Digitized CMA
Enabling any buyer to request and review a listing’s most recent Comparable Market Analysis, further establishing Aalto as the only product that empowers buyers to buy their home online.
↑ 3x increase in retention
☞ Informed product strategy
Story coming soon.
Tock Wine Shop
Led design for an innovative marketplace connecting thousands of independent wineries with millions of Tock consumers, creating new revenue streams through compelling storytelling and an optimized direct-to-consumer shopping experience.
❖ 200 SKUs went live at launch
❦ 100+ wineries waitlisted & eager to join
Story coming soon.
Itemized Payouts on Faire
Clarified the complexities of Faire’s payout structure, empowering makers with itemized, easy-to-understand financial reporting, and strengthening their trust in Faire’s platform as their business partner.
↓ Eliminated ~200 CX tickets/month
☺︎ 5–7 happier Makers/day
❥ Established vital trust prior to Series D
Maker Promotions on Faire
Empowered makers to drive sales through customizable promotional campaigns, and enhanced retailer discovery of these offers.
Early metrics showed 60% maker adoption and increased cross-category sales, establishing a more dynamic ecosystem.
Search & Discovery on Faire
Upgraded product discovery for retailers with an intelligent search and recommendation system that surfaced relevant makers across Faire's wholesale platform. This reduced discovery time by 35% and increased first-time purchases from new makers, supporting sustainable marketplace growth.
Apparel Pre-Packs on Faire
Spearheaded comprehensive architecture and design, laying crucial groundwork for this complex feature across Faire's platform. Orchestrated cross-functional collaboration and delivered detailed specs that positioned the marketplace to expand into a previously untapped apparel segment.
Pitchfork Product Redesign
Led Pitchfork’s pivotal redesign, transforming “the world’s most trusted voice in music” into a monetization powerhouse. Balanced editorial excellence with commercial viability through a comprehensive design system that withstood a decade of digital evolution.
☮︎ Co-founded Pitchfork’s 1st Product Team
✶ Catalyzed Condé Nast acquisition
♛ Earned promotion to Design Director
PMF Chicago
Directed comprehensive design strategy for Pitchfork's flagship annual festival, selling out to 60,000 attendees. Successfully bridged five teams while managing new Condé Nast stakeholders post-acquisition, demonstrating agility in maintaining deadlines despite organizational changes.
Pitchfork Music Festival Paris
Rebranding Pitchfork’s eighth annual Paris music festival with less than two days’ notice and under new leadership, including a full suite of materials: responsive web design, social media marketing, email design, and advertising across platforms.
The Inaugural Midwinter
Simplifying a uniquely complex ticketing system for the inaugural wintertime 3-night festival held by Pitchfork at the Art Institute of Chicago in February 2019. Against the odds, my product design solution managed to support selling out nearly every show while upholding my creative brand direction expected by Pitchfork’s massive audience.
The Dissolve
My first assignment upon joining Pitchfork called for a full website design of its new film-review project ‘The Dissolve’ to launch just six weeks later.
⛽︎ 0 to 1 in six weeks
☺︎ Massive adoption (almost) overnight
Joy is my name. Designing elegant, easy-to-use product experiences that delight users and drive business goals is my game.
☺︎