Case Studies
The stories behind some of my most exciting and complex design solutions.
App Strategy & Redesign
Converting hesitant adopters to committed fans by helping shoppers understand the value and ease of using their Catch card for everyday purchases to easily rack up rewards at no extra cost.
Story coming May 2025.
Buyer Market Analysis
Providing Aalto buyers with a data-driven analysis of their home search that helps them understand the market and potential search adjustment considerations.
Maker Promotions on Faire
Empowering makers on Faire with the utility to run promotions on their shop, and helping retailers discover these makers.
Itemized Payouts on Faire
Clarifying the complexities of Faire’s payout structure so makers could better manage their accounting
Pitchfork Editorial Product Design
Rebuilding the discovery experience for Pitchfork, the world’s most trusted voice in music.
Pitchfork Music Festival Chicago
Designing across experiences for Pitchfork’s largest live event: the annual three-day music festival in Chicago.
Additional project stories I’d happily speak to.
Digitizing the CMA
Enabling any buyer to request and review a listing’s most recent Comparable Market Analysis, further establishing Aalto as the only product that empowers buyers to buy their home online.
Buyer journey support
Making the Aalto product feel alive with expert support only a click away.
Tock Wine Shop
A marketplace connecting thousands of wineries on Tock with its guest audience for an inspiring, story-driven, direct-to-consumer shopping experience.
Discovery on Faire
Helping retailers more quickly and easily find the products and makers they look for across Faire’s rapidly-growing wholesale platform.
Apparel Pre-Packs on Faire
Expanding the Apparel category on Faire by integrating site-wide support for pre-packs: the mechanism by which units are sold in the apparel wholesale marketplace.
Pitchfork Music Festival Paris
Rebranding Pitchfork’s eighth annual Paris music festival with less than two days’ notice.
The Inaugural Midwinter
Simplifying a uniquely complex ticketing system for the inaugural wintertime 3-night event held by Pitchfork and the Art Institute of Chicago in February 2019.
The Dissolve
My first assignment upon joining Pitchfork called for a full website design of its new film-review project, The Dissolve, to launch just six weeks later. This is the story of a speedy first version and the progressive product enhancements that followed.