JZ — Jim Beam x Pitchfork "Nightcap"


Jim Beam + Pitchfork “Nightcap” Events


Art Direction — Branding & Logo Design — Event & Campaign Design Production — UI/UX


For the duration of 2014, Pitchfork partnered with Jim Beam to create a series of six late-night concerts in cities across the US, appropriately dubbing it Nightcap. These are the promo posters I designed for each event, where they were given out to attendees for free. Majical Cloudz and Cults both showed some public love for their posters (here and here, respectively), so that's rad.

The posters were printed locally by Screwball Press on Nightshift Blue, a USA-made paper stock from French Paper Co. Each measures 20"x31" with the bottom branding strip (not shown) still attached

My additional tasks for Nightcap included the design of the logo, branding material, signage, and website. Shout out to my awesome coworkers at for a job well done documenting the events.


Logo Design


Event Website


Cobrand Samples


Video Thumbnails